This is a special episode with two guests, Erin Morris and Brannan Arnett, who are giving us a behind the scenes look at entrepreneurship, taking risks, and living the life of your dreams. Both Erin and Brannan are LLB alum, and they share what that experience has meant to them and how it has shaped their entrepreneurial journey.

Erin Morris, a full-time traveler and copywriter, believes powerful copy is the key ingredient to an intentional life and business as it’s the cornerstone to connecting, standing out & converting clients so you can live a freedom-based lifestyle. She’s currently calling Mexico home for the winter and when she’s not working or traveling you’ll find her hiking a mountain or inside a yoga studio.

Brannan Arnett is a Brand Strategist & Designer based in Asheville, North Carolina, where she lives with her husband, 14 year old pup, G. She is the Founder & Creative Director of Golden Hour Designs, a Brand Consultancy she founded from her kitchen table in the summer of 2019. She helps business owners use strategy and design to communicate their value and convert folks into avid brand fans – fostering long-lasting brand love and loyalty. Her decade spent teaching in an experientially-based classroom taught her the power of building trust with what she calls the 4 C’s of branding: Consistency, Clarity, Cohesion & Conciseness. She believes trust is the ultimate currency, and harnessing the simplicity of the 4 C’s allows brands to build trust and convert users into customers, for life. She’s an enneagram 7, mom-soon-to-be and one-time van-lifer. When she’s not working with clients she adores, she’s traveling, practicing yoga or hunting down sweet finds at her favorite thrift store.  

In this episode, we cover…

• Risk and reward and how both have played out in their own businesses
• Erin and Brennan’s journey including how they got started, how their business evolved and how they got to where they are today
• The most pivotal moments in their business thus far
• How they handle taking big risks and assess what to do 
• Multiple perspectives of what is required to see success 

Our favorite quotes from this episode:

“Your identity is more so what you give yourself it is how you see yourself, And it’s also more so who you are. Versus personality is more of how you portray yourself or live out your identities, it’s how you behave, not always who you are. So when we label this, one of the easiest ways I’ve looked at this is identity is who you are, personality is what type of person you are or how you show yourself to the world. This is an important distinction to make because a lot of who we currently think we are, is just learned behavior.” 

“When we change our identity, it is guaranteed, and it is natural that your behaviors are going to change as well in accordance and in alignment with the identity that you’re choosing.”

Links & Resources Mentioned in this Episode

Laptop Lifestyle Co Links:

Website

Instagram

Tik Tok

YouTube Channel

Other Links Mentioned:

Brannan’s Instagram

Brannan’s Website 

Brannan’s Freebie

Erin’s Instagram

Erin’s Website

Erin’s ClickUp Freebie

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