We talk a lot about scaling your business, and today you’re getting a behind-the-scenes look at how The Gameplan alum Anita Dykstra has scaled her business as a lifestyle-focused lead gen expert. While some business owners may see successful scaling as leading a huge team with a bunch of offers, Anita’s scaling journey show us that in many cases, simplicity is actually better. Anita is leading a team of two, has streamlined her offer suite, and was able to take a whole month off earlier this year while her business kept running without her! 

Anita is a world-renowned travel blogger who has written and been featured in publications such as Lonely Planet, The Huffington Post, Skyscanner and more! She’s used her blog content to work with some of the biggest brands and tourism boards around the world. Now she’s using those same evergreen content strategies to bring automated traffic, leads and sales into her own coaching business. Since 2019 Anita’s been helping coaches, course creators and service providers skyrocket their reach and visibility, drive thousands of new eyeballs to their websites, automate lead generation and bring passive sales by creating optimized evergreen content.

In this episode, we cover…

• Why Anita decided to create a course-based business to support her lifestyle
• How she tests different strategies and offers
• The difference that tracking and analyzing data has made in Anita’s business
• How The Gameplan helped Anita overcome a plateau 
• Hiring a team ideal for your specific business goals
• Why Anita lives by the motto “Done over perfect,” and how this mindset has contributed to her success

Quotes

“So the project management system was huge. I built out our entire workflows, how everything, goes together – a really good plan around that… that really allowed me to reach that next level, and have everything organized in one way and helped me actually know, all right, what are the actual things that I need to do in order to accomplish this or to hit this goal.”

“Done over perfect – that’s my motto. That is something that I feel like I have really leaned into when it comes to my business, not just like, you know, creating an Instagram caption done over perfect, but actually like my entire business, like when I’m starting things, when I’m creating things, just getting done, not overthinking things like, ‘Oh, is this, is this right? Is this going to work?’ …I just get it done, get it out there. Didn’t work? Cool. Let’s try the next thing.”

Links & Resources Mentioned in this Episode

Laptop Lifestyle Co Links:

Website

Instagram

Tik Tok

YouTube Channel

Other Links Mentioned:

Anita’s Website

Anita’s Instagram

The Gameplan

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