As a service-based business, there comes a point in your entrepreneurial journey where you may want to tap out on 1:1 client work and rely more on passive income. But how do you transition to a new business model, create new products people actually need, and build up new traffic enough to see real conversions? Our guest today has the answers to those questions, and she’s here to share her best tips on starting, growing, and maintaining a successful online shop that generates a 5-6 figure monthly income.
In this episode, I am talking to Christina Scalera, attorney, the founder behind The Contract Shop, and coach to creatives who want to sell digital products online so they can generate daily income and transition out of that client hustle mode. The mission behind her business is to get more creatives to turn their services into products and create reliable passive income so they can live that freedom lifestyle.
Today, we’re diving into a bunch of hot topics, including how to turn your services into digital products, how to scale to seven-figure, and why using affiliates in your business is the best way to help you grow. Plus, Christina is sharing raw insight on ways to handle ADHD as a business owner so you can thrive inside and outside of your business.
There are so many applicable takeaways from this episode, so click that play button!
In this episode, we cover…
- How to leverage your digital products by selling them through an online store
- The simple and hard truth behind building an online shop
- Key things to focus on to drive traffic to your shop
- Long-term nurture strategies to drive daily sales
- How to approach, establish, and maintain relationships with affiliates
- Insight and tips for entrepreneurs with ADHD
Connect with Christina:
The Contract Shop
Website
Instagram
“That conversion piece is really the most essential to get nailed down. I think that’s where people struggle because they don’t make products that people really need, they make products that are nice to have.”
– Christina Scalera
“You really need to look at what it is in your industry that people need and speak to that so that it’s an immediate thing thats available to purchase, not something that they want to sit on.”
– Christina Scalera
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Resources and links mentioned in this episode:
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