How do you build a strong brand that is (1) rooted in your values, (2) combines your purpose with your passion, (3) differentiates you from the crowd, AND (4) helps you design a profitable business? Today’s guest has nailed this question time and again for both herself and her clients – and she’s here to share her answer + her valuable insight on all things marketing, branding, and PR.
Today I am talking with Hannah Nieves, Founder, CEO, and Marketing Consultant for Hannah Nieves. With over a decade in the high-end luxury corporate world, she’s pivoted to help luxe entrepreneurs build powerful brands and design the life they want through a profitable business.
In this episode, Hannah is answering all of my questions on branding and PR, like what makes a good brand, how to build a brand that is rooted in our values, how we can establish and showcase our brand to our audiences, and how to utilize PR to build and amplify our brand. Plus, so much more!
In this episode, we cover…
- The Signature Trio: Marketing, Branding, and PR
- How Hannah intentionally established her high-end brand
- Figuring out your values + getting clear on your vision
- Why mindset has everything to do with crafting your brand
- Building a strong and powerful brand story
“A business serves a solution to a client, but your brand actually creates that emotional connection with your audience. And that’s everything. And when you use your values, when you use your identity, you build loyalty. And you build that loyalty up to brand affinity, which is the highest form of client relationship that one can have with their audience.” – Hannah Nieves
Thanks for listening, and if you like what you’ve heard, feel free to share this episode with your friends! There are so many amazing women waiting to discover the Laptop Lifestyle, and I’d love you to help me spread the word.
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Resources and links mentioned in this episode:
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