Are you ready to fine-tune and drastically improve your marketing strategies so you can truly connect with and communicate your offers to your audience? It’s time to stop shooting in the dark when it comes to marketing and start incorporating NLP (Neuro-linguistic programming) techniques into your service-based business ASAP.
In this episode, I am deep diving into specific NLP concepts that will help you understand how your audience’s brains work, how they process information, and how to take this knowledge and incorporate it into your marketing strategy. By nailing your messaging and effectively communicating the end result, you are better able to create persuasive messaging that will help you land the sale every time.
In this episode, we cover…
- Why everyone’s alternate reality is different and what that means
- How to communicate an alternate reality through your messaging
- How our brains actually work and process information
- The importance of persuasion
- Why specificity is the key to effective communication
”Once you know what drives a person, and once you understand their maps, their perspective, and their values – you are much more easily able to elicit behavior change for that specific type of person. The purpose of marketing is to eventually take them on this mental journey, which is going to elicit behavior change or elicit a certain action that they are going to take, which is the sale.” – Amanda Kolbye
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